Career Opportunities

December 4, 2015    BY Yoga International

YogaInternational.com is growing and looking for people to join our team!  Are You:

  • Enthusiastic about yoga and wellness?
  • Someone who loves to learn?
  • Organized, and focused?
  • Excited about joining an energetic and cohesive team?

If so, this opportunity could be for you!

Yoga International Careers and Internships

NEEDED - Director of Marketing

Relocation necessary - Honesdale, PA (Pocono Mountain area of Northeast PA)

Management Expertise-

  • Collaborate with internal teams to align on strategy, define priorities, share goals, and seek coordination and cooperation
  • Constantly define and refine our market position and steadily demonstrate market share growth through implementation of strategies and tactics
  • Successful end-to-end development of digital marketing strategies from conception to implementation.
  • Define, track, and report on KPI’s regularly. Demonstrate knowledge and efficacy in affecting KPI
  • Provide ongoing opportunity analysis and execution for marketing investment. Assess potential ROI and analyze actual ROI in relation to stated goals
  • Establish and maintain marketing copywriting standards, accuracy and quality of content.
  • Add significant value to existing operations through strong understanding and implementation experience of all digital marketing tactics including marketing automation and email marketing platforms

Interpersonal

  • Ability to work across multiple internal teams, highly collaborative
  • Results-driven and able to motivate those around them
  • Solid leadership skills, including driving impact and influence across teams
  • Exceptional communication skills and the ability to multitask and prioritize across multiple projects
  • Outstanding organizational skills - both with human resources and task management/prioritization

SEO/SEM Expertise

  • Knowledge of SEO, mobile SEO, and social media optimization (SMO) best practices.
  • Provide regular SEO analysis, recommendations, and implementation for website content and on-site optimization. Help develop content campaigns based on strategically relevant keywords and topics. Familiar with multiple keyword research, reporting, and link building.
  • Monitor Google Analytics and other tools daily to identify potential SEO issues. Provide detailed SEO performance reports and analytics to traffic, keyword ranking, and KPIs.
  • Experience in managing successful PPC campaigns and their budgets
  • Demonstrable in depth knowledge of PPC and SEM strategies

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Executes results driven campaigns related to driving traffic, lead generation, conversion and retention across product categories. Makes immediate improvements and sustains agreed upon metrics.
  • Track, report, and analyze campaign results. Makes changes as data dictates. Create and track budgets for a given time period.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing and overall conversion
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Set and implement social media strategy. Monitor daily Social Media outlets.

Requirements-

  • A driven, enthusiastic team player motivated to take initiative and think creatively.
  • A top-performing candidate with sharp business judgement, strong project-management skills, and demonstrated leadership abilities will excel in this dynamic, hands-on role. Additional qualifications include
  • 2+ years of successful SEO implementation experience
  • 2+ years of SEM experience managing PPC campaigns across multiple platforms.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics or equivalent)
  • Up-to-date with the latest trends and best practices in SEO, SEM, and content marketing
  • Experience with recurring auto renew revenue models
  • BS/MS degree a plus
  • Knowledge and understanding of Yoga or related fields very helpful

*Submit your resume to careers@yogainternational.com.  Please put the title of the position in the subject line and be sure to attach your resume to the email.  As we receive a large volume of inquiries and emails, we will contact based on immediate need.

 

 

NEEDED - Specialist - Paid/SEM/Social Marketing

Relocation necessary - Honesdale, PA (Pocono Mountain area of Northeast PA)

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links
  • Collaborate and coordinate with internal teams to create ad assets
  • Assist with marketing team needs including traditional marketing - as needed
  • Other tasks as assigned

Requirements

  • Proven SEM experience and success managing PPC campaigns across search engines and social channels
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with the latest trends and best practices in search engine marketing
  • In-depth experience with bid management
  • Experience with website analytics tools
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate experiments

Helpful

  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of yoga

*Submit your resume to careers@yogainternational.com.  Please put the title of the position in the subject line and be sure to attach your resume to the email.  As we receive a large volume of inquiries and emails, we will contact based on immediate need.

NEEDED - SEO Copywriter

Relocation necessary - Honesdale, PA (Pocono Mountain area of Northeast PA)

Position requires

  • SEO expertise and experience
  • Demonstrable writing proficiency
  • General knowledge on the inner workings of PPC and SEM
  • Experience in sales and marketing
  • The ability to think as our audience would and write to resonate.

Job Duties:

  • Experience writing keyword rich, compelling, and unique content including product descriptions, product features, and articles.
  • Improve previously written content for keywords.
  • Collaborate with Marketing team to write content in line with our brand’s motives
  • Collaborate with our PPC Manager to improve overall SEM and SEO traffic through relevant and engaging content

*Submit your resume to careers@yogainternational.com.  Please put the title of the position in the subject line and be sure to attach your resume to the email.  As we receive a large volume of inquiries and emails, we will contact based on immediate need.

NEEDED - Editorial Intern

Relocation necessary - Honesdale, PA (Pocono Mountain area of Northeast PA)
Provide support for the editorial team at all stages of the publication process, which may include:

  • Keeping track of deadlines and staying up to date with the editorial calendar 
  • Liaising with writers and teachers, including sending back article revisions and deadlines
  • Acting as a personal assistant to on-site editors 
  • Organizing, researching, and fact-checking articles 
  • Requesting review copies, securing publication rights for excerpts, and preparing excerpts for publication
  • Responding to email queries 
  • Writing video descriptions, titles, and short articles
  • Editing written content 
  • Various other administrative tasks

​Qualifications include:

  • Previous editorial experience 
  • Prior yoga knowledge and experience (completion of 200-hour yoga teacher training preferred)
  • Strong relationship-management and communication skills 
  • Organized and efficient, a self-starter 
  • Familiar with AP Style guidelines and Google Docs

​Internship Includes:

  • Himalayan Institute Residential program, including room and board. 
  • Access to yoga seminars, yoga classes, and many other opportunities to study with exceptionally experienced teachers.
  • Training and support for developing skills in each respective internship.
  • Financial aid to support living expenses.*
  • The opportunity to stay on as a part of the team after the initial internship.

*Subject to change. Financial aid may not apply to every applicant.

Submit your resume to careers@yogainternational.com.  Please put the title of the position or internship in the subject line and be sure to attach your resume to the email.  As we receive a large volume of inquiries and emails, we will contact based on immediate need.

NEEDED - Creative Design Intern

Relocation necessary - Honesdale, PA (Pocono Mountain area of Northeast PA)

Yoga International is seeking a graphic design intern to assist with design of digital marketing and advertising materials, social media advertisements, as well as occasional print advertisements and logos.

  • Collaborate with creative director to design promotional and social media marketing materials.
  • Assist with research, planning, organization and implementation of current and future marketing/creative projects.

Requirements:

  • Degree in graphic design or illustration (*Current students or recent graduates)
  • Experience in design concept, page layout, typography and illustration
  • Knowledge of Adobe Creative Suite
  • Skilled in Adobe InDesign, Illustrator, Photoshop. (Lightroom a plus)
  • Knowledge in developing creative concepts
  • Detailed and organized
  • Excellent communicator
  • Able to manage multiple projects simultaneously
  • Responsible and capable of meeting tight deadlines
  • Ability/desire to work in a collaborative environment
  • Work well as a team player in a flexible, dynamic and fast-paced environment, with an eye on the collective goal
  • Passion for quality design and innovation
  • Proficiency in photo editing, color correction, and image manipulation. (*A plus but not required)
  • Attention to detail and ability to multi-task
  • Friendly and professional demeanor
  • Excellent visual and verbal communication skills
  • Interest in yoga/learning about yoga a plus but not required

Education/Experience Required:

  • Design student or recent design graduate
  • Design portfolio/website
  • Ideal candidates will have a strong passion for art and design, the ability to manage their time wisely and prioritize multiple important tasks at once.
  • Ideal candidates must be detailed, organized, punctual, self-motivated, gracious, and professional.

Internship Includes:

  • Himalayan Institute Residential program, including room and board. (Telecommuting may also be an option.)
  • Access to yoga seminars, yoga classes, and many other opportunities to study with exceptionally experienced teachers.
  • Training and support for developing skills in each respective internship.
  • Financial aid to support living expenses.*
  • The opportunity to stay on as a part of the team after the initial internship.

*Subject to change. Financial aid may not apply to every applicant.

Submit your resume to careers@yogainternational.com.  Please put the title of the position or internship in the subject line and be sure to attach your resume to the email.  As we receive a large volume of inquiries and emails, we will contact based on immediate need.

 

NEEDED - Digital Marketing Intern

Relocation necessary - Honesdale, PA (Pocono Mountain area of Northeast PA)

  • Learn the latest in email marketing strategies, and implement what you learn on a day to day basis
  • Execute digital marketing campaigns including email marketing and web advertising for all product lines
  • Write sales and marketing copy for different promotions and strategies
  • Analyze data from campaigns to guide future campaigns and efforts
  • Secure sponsorships for conferences and othe special events

Internship Includes:

  • Himalayan Institute Residential program, including room and board. (Telecommuting may also be an option.)
  • Access to yoga seminars, yoga classes, and many other opportunities to study with exceptionally experienced teachers.
  • Training and support for developing skills in each respective internship.
  • Financial aid to support living expenses.*
  • The opportunity to stay on as a part of the team after the initial internship.

*Subject to change. Financial aid may not apply to every applicant.

Submit your resume to careers@yogainternational.com.  Please put the title of the position or internship in the subject line and be sure to attach your resume to the email.  As we receive a large volume of inquiries and emails, we will contact based on immediate need.

 

NEEDED - Our Friends at Moka Origins in Honesdale need some help too! Anyone want to learn to make chocolate, or to sell it? Follow the link.

https://mokaorigins.com/pages/join-our-team

Yoga International
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