• Enthusiastic about yoga and wellness?
  • Someone who loves to learn?
  • Organized, and focused?
  • Excited about joining an energetic and cohesive team?

Current Opportunities:

Relocation necessary - Honesdale, PA (Pocono Mountain area of Northeast PA)

Revenue Growth Experience Requirement

Has utilized digital marketing techniques to grow revenues 5x to 10x.

Core Competencies

Management Expertise

  • Collaborate with internal teams to align on strategy, define priorities, share goals, and seek coordination and cooperation
  • Constantly define and refine our market position and steadily demonstrate market share growth through implementation of strategies and tactics
  • Successful end-to-end development of digital marketing strategies from conception to implementation.
  • Define, track, and report on KPI’s regularly. Demonstrate knowledge and efficacy in affecting KPI
  • Provide ongoing opportunity analysis and execution for marketing investment. Assess potential ROI and analyze actual ROI in relation to stated goals
  • Establish and maintain marketing copywriting standards, accuracy and quality of content.
  • Add significant value to existing operations through strong understanding and implementation experience of all digital marketing tactics including marketing automation and email marketing platforms

Interpersonal

  • Ability to work across multiple internal teams, highly collaborative
  • Results-driven and able to motivate those around them
  • Solid leadership skills, including driving impact and influence across teams
  • Exceptional communication skills and the ability to multitask and prioritize across multiple projects
  • Outstanding organizational skills - both with human resources and task management/prioritization

SEO/SEM Expertise

  • Knowledge of SEO, mobile SEO, and social media optimization (SMO) best practices.
  • Provide regular SEO analysis, recommendations, and implementation for website content and on-site optimization. Help develop content campaigns based on strategically relevant keywords and topics. Familiar with multiple keyword research, reporting, and link building.
  • Monitor Google Analytics and other tools daily to identify potential SEO issues. Provide detailed SEO performance reports and analytics to traffic, keyword ranking, and KPIs.
  • Experience in managing successful PPC campaigns and their budgets
  • Demonstrable in depth knowledge of PPC and SEM strategies

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Executes results driven campaigns related to driving traffic, lead generation, conversion and retention across product categories. Makes immediate improvements and sustains agreed upon metrics.
  • Track, report, and analyze campaign results. Makes changes as data dictates. Create and track budgets for a given time period.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing and overall conversion
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Set and implement social media strategy. Monitor daily Social Media outlets.

Requirements

  • A driven, enthusiastic team player motivated to take initiative and think creatively.
  • A top-performing candidate with sharp business judgement, strong project-management skills, and demonstrated leadership abilities will excel in this dynamic, hands-on role. Additional qualifications include
  • 2+ years of successful SEO implementation experience
  • 2+ years of SEM experience managing PPC campaigns across multiple platforms.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics or equivalent)
  • Up-to-date with the latest trends and best practices in SEO, SEM, and content marketing
  • Experience with recurring auto renew revenue models
  • BS/MS degree a plus
  • Knowledge and understanding of Yoga or related fields very helpful

*Submit your resume to careers@yogainternational.com.  Please put the title of the position in the subject line and be sure to attach your resume to the email.  As we receive a large volume of inquiries and emails, we will contact based on immediate need.

Technical Expertise

  • Solid coding skills in PHP7 and JavaScript with experience in modern JS frameworks including Angular
  • UI development expertise, conceptualization and integration
  • Version control with Git
  • Experience implementing and utilizing REST APIs
  • Bootstrap
  • Less

Interpersonal

  • Ability to balance between taking specific direction and working autonomously and independently with little direction
  • Ability to work across multiple internal teams, highly collaborative
  • Exceptional communication skills and the ability to multitask and prioritize across multiple project

Responsibilities

  • Implement changes
  • Evaluate functionality and make changes
  • Assist Chief Information Officer with day to day operations
  • Other duties as assigned
  • Ongoing competitive analysis, idea generation, and team collaboration - let’s get better together!

*Submit your resume to careers@yogainternational.com.  Please put the title of the position in the subject line and be sure to attach your resume to the email.  As we receive a large volume of inquiries and emails, we will contact based on immediate need. Please provide a portfolio.

Relocation necessary - Honesdale, PA (Pocono Mountain area of Northeast PA)
Provide support for the editorial team at all stages of the publication process, which may include:

  • Keeping track of deadlines and staying up to date with the editorial calendar 
  • Liaising with writers and teachers, including sending back article revisions and deadlines
  • Acting as a personal assistant to on-site editors 
  • Organizing, researching, and fact-checking articles 
  • Requesting review copies, securing publication rights for excerpts, and preparing excerpts for publication
  • Responding to email queries 
  • Writing video descriptions, titles, and short articles
  • Editing written content 
  • Various other administrative tasks

​Qualifications include:

  • Previous editorial experience 
  • Prior yoga knowledge and experience (completion of 200-hour yoga teacher training preferred)
  • Strong relationship-management and communication skills 
  • Organized and efficient, a self-starter 
  • Familiar with AP Style guidelines and Google Docs

​Internship Includes:

  • Himalayan Institute Residential program, including room and board. 
  • Access to yoga seminars, yoga classes, and many other opportunities to study with exceptionally experienced teachers.
  • Training and support for developing skills in each respective internship.
  • Financial aid to support living expenses.*
  • The opportunity to stay on as a part of the team after the initial internship.

NEEDED - Yoga Asana Expert Needed to Oversee Video Shoots

Relocation necessary - Honesdale, PA (Pocono Mountain area of Northeast PA)

Assist senior producer in creating high quality video classes, courses, conferences, and promotional pieces. Take production projects from beginning to end including concept, talent acquisition, logistics, filming supervision, script and direction. Oversee specific areas of production as assigned.

Job Duties:

  • Overseeing production pieces from concept to delivery
  • Organizing production personnel
  • Coordinating set construction
  • Operating various equipment
  • Supervising lighting or sound plans
  • Creating and editing directions and scripts
  • Generate and execute ideas and strategies
  • Pay attention to and address details on set such as props, wardrobe, hair, and make-up

Requirements:

  • Strong communication skills, consistent attention to detail and commitment to quality
  • Extensive experience as a yoga student and teacher with at least 200hr certification
  • Ability to travel

Helpful:

Experience on photography and film sets

Submit your resume to careers@yogainternational.com.  Please put the title of the position or internship in the subject line and be sure to attach your resume to the email.  As we receive a large volume of inquiries and emails, we will only contact you if we are interested in pursuing a follow-up call.