• Enthusiastic about yoga and wellness?
  • Someone who loves to learn?
  • Organized, and focused?
  • Excited about joining an energetic and cohesive team?

Current Opportunities:

Relocation necessary - Honesdale, PA (Pocono Mountain area of Northeast PA)

Revenue Growth Experience Requirement

Has utilized digital marketing techniques to grow revenues 5x to 10x.

Core Competencies

Management Expertise

  • Collaborate with internal teams to align on strategy, define priorities, share goals, and seek coordination and cooperation
  • Constantly define and refine our market position and steadily demonstrate market share growth through implementation of strategies and tactics
  • Successful end-to-end development of digital marketing strategies from conception to implementation.
  • Define, track, and report on KPI’s regularly. Demonstrate knowledge and efficacy in affecting KPI
  • Provide ongoing opportunity analysis and execution for marketing investment. Assess potential ROI and analyze actual ROI in relation to stated goals
  • Establish and maintain marketing copywriting standards, accuracy and quality of content.
  • Add significant value to existing operations through strong understanding and implementation experience of all digital marketing tactics including marketing automation and email marketing platforms

Interpersonal

  • Ability to work across multiple internal teams, highly collaborative
  • Results-driven and able to motivate those around them
  • Solid leadership skills, including driving impact and influence across teams
  • Exceptional communication skills and the ability to multitask and prioritize across multiple projects
  • Outstanding organizational skills - both with human resources and task management/prioritization

SEO/SEM Expertise

  • Knowledge of SEO, mobile SEO, and social media optimization (SMO) best practices.
  • Provide regular SEO analysis, recommendations, and implementation for website content and on-site optimization. Help develop content campaigns based on strategically relevant keywords and topics. Familiar with multiple keyword research, reporting, and link building.
  • Monitor Google Analytics and other tools daily to identify potential SEO issues. Provide detailed SEO performance reports and analytics to traffic, keyword ranking, and KPIs.
  • Experience in managing successful PPC campaigns and their budgets
  • Demonstrable in depth knowledge of PPC and SEM strategies

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Executes results driven campaigns related to driving traffic, lead generation, conversion and retention across product categories. Makes immediate improvements and sustains agreed upon metrics.
  • Track, report, and analyze campaign results. Makes changes as data dictates. Create and track budgets for a given time period.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing and overall conversion
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Set and implement social media strategy. Monitor daily Social Media outlets.

Requirements

  • A driven, enthusiastic team player motivated to take initiative and think creatively.
  • A top-performing candidate with sharp business judgement, strong project-management skills, and demonstrated leadership abilities will excel in this dynamic, hands-on role. Additional qualifications include
  • 2+ years of successful SEO implementation experience
  • 2+ years of SEM experience managing PPC campaigns across multiple platforms.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics or equivalent)
  • Up-to-date with the latest trends and best practices in SEO, SEM, and content marketing
  • Experience with recurring auto renew revenue models
  • BS/MS degree a plus
  • Knowledge and understanding of Yoga or related fields very helpful

*Submit your resume to careers@yogainternational.com.  Please put the title of the position in the subject line and be sure to attach your resume to the email.  As we receive a large volume of inquiries and emails, we will contact based on immediate need.

Technical Expertise

  • Solid coding skills in PHP7 and JavaScript with experience in modern JS frameworks including Angular
  • UI development expertise, conceptualization and integration
  • Version control with Git
  • Experience implementing and utilizing REST APIs
  • Bootstrap
  • Less

Interpersonal

  • Ability to balance between taking specific direction and working autonomously and independently with little direction
  • Ability to work across multiple internal teams, highly collaborative
  • Exceptional communication skills and the ability to multitask and prioritize across multiple project

Responsibilities

  • Implement changes
  • Evaluate functionality and make changes
  • Assist Chief Information Officer with day to day operations
  • Other duties as assigned
  • Ongoing competitive analysis, idea generation, and team collaboration - let’s get better together!

*Submit your resume to careers@yogainternational.com.  Please put the title of the position in the subject line and be sure to attach your resume to the email.  As we receive a large volume of inquiries and emails, we will contact based on immediate need. Please provide a portfolio.

Relocation necessary - Honesdale, PA (Pocono Mountain area of Northeast PA)
Provide support for the editorial team at all stages of the publication process, which may include:

  • Keeping track of deadlines and staying up to date with the editorial calendar 
  • Liaising with writers and teachers, including sending back article revisions and deadlines
  • Acting as a personal assistant to on-site editors 
  • Organizing, researching, and fact-checking articles 
  • Requesting review copies, securing publication rights for excerpts, and preparing excerpts for publication
  • Responding to email queries 
  • Writing video descriptions, titles, and short articles
  • Editing written content 
  • Various other administrative tasks

​Qualifications include:

  • Previous editorial experience 
  • Prior yoga knowledge and experience (completion of 200-hour yoga teacher training preferred)
  • Strong relationship-management and communication skills 
  • Organized and efficient, a self-starter 
  • Familiar with AP Style guidelines and Google Docs

​Internship Includes:

  • Himalayan Institute Residential program, including room and board. 
  • Access to yoga seminars, yoga classes, and many other opportunities to study with exceptionally experienced teachers.
  • Training and support for developing skills in each respective internship.
  • Financial aid to support living expenses.*
  • The opportunity to stay on as a part of the team after the initial internship.