• Enthusiastic about yoga and wellness?
  • Someone who loves to learn?
  • Organized, and focused?
  • Excited about joining an energetic and cohesive team?

Current Opportunities:

Relocation preferred - Honesdale, Pa. This is a full time position with paid time off and health insurance among many other benefits.

Management Expertise

  • Collaborate with internal teams to align on strategy, define priorities, share goals, and seek coordination and cooperation
  • Constantly define and refine our market position and steadily demonstrate market share growth through implementation of strategies and tactics
  • Successful end-to-end development of digital marketing strategies from conception to implementation.
  • Define, track, and report on KPI’s regularly. Demonstrate knowledge and efficacy in affecting KPI 
  • Provide ongoing opportunity analysis and execution for marketing investment. Assess potential ROI and analyze actual ROI in relation to stated goals
  • Establish and maintain marketing copywriting standards, accuracy and quality of content.
  • Add significant value to existing operations through strong understanding and implementation experience of all digital marketing tactics including marketing automation and email marketing platforms

Interpersonal

  • Ability to work across multiple internal teams, highly collaborative
  • Results-driven and able to motivate those around them
  • Solid leadership skills, including driving impact and influence across teams
  • Exceptional communication skills and the ability to multitask and prioritize across multiple projects
  • Outstanding organizational skills - both with human resources and task management/prioritization

SEO/SEM Expertise

  • Knowledge of SEO, mobile SEO, and social media optimization (SMO) best practices.
  • Provide regular SEO analysis, recommendations, and implementation for website content and on-site optimization. Help develop content campaigns based on strategically relevant keywords and topics. Familiar with multiple keyword research, reporting, and link building.
  • Monitor Google Analytics and other tools daily to identify potential SEO issues.
  • Provide detailed SEO performance reports and analytics to traffic, keyword ranking, and KPIs.
  • Actively seek industry news in the areas of social, digital, web and specifically yoga and wellness
  • Understanding of basic web development technologies, HTML, and CSS.
  • A driven, enthusiastic team player motivated to take initiative and think creatively.

Job Duties / Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Executes results driven campaigns related to driving traffic, lead generation, conversion and retention across product categories. Makes immediate improvements and sustains agreed upon metrics.
  • Track, report, and analyze campaign results. Makes changes as data dictates.
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing and overall conversion
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Set and implement social media strategy. Monitor daily Social Media outlets.

Required Skills / Experiences

  • A top-performing candidate with sharp business judgement, strong project-management skills, and demonstrated leadership abilities will excel in this dynamic, hands-on role. Additional qualifications include
  • 2+ years of successful SEO implementation experience
  • 2+ years of SEM experience managing PPC campaigns across multiple platforms.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics or equivalent)
  • Up-to-date with the latest trends and best practices in SEO, SEM, and content marketing 
  • Experience with recurring auto renew revenue models
  • BS/MS degree a plus
  • Knowledge and understanding of Yoga or related fields very helpful

Submit resume to careers@yogainternational.com

Relocation Necessary - Honesdale, Pa. This is a full time position with paid time off and health insurance among many other benefits.

Job Description

Works to execute concepts, coordinate scripts and create deadline-based, professional quality videos, films and photographs that support content strategies.

Job Duties / Responsibilites 

  • Work with internal customers to plan and create effective video productions.
  • Must meet or exceed the attendance and timeliness requirements of their departments.
  • Must work well in a team environment, and be capable of building and maintaining positive relationships with other staff, departments, and customers.

Required Skills / Experiences

  • Motion Graphics Expertise
  • Extensive knowledge of operating audio visual equipment including audio, data, lighting, staging, video, etc.
  • Extensive knowledge of shooting techniques. Strong video camera skills and basic lighting knowledge.
  • Knowledge of editing software: Final Cut Pro
  • Ability to interact with clients and co-workers in a positive manner
  • Excellent organizational and time-management skills
  • Ability to lift and carry relative equipment
  • 3-5 years video production experience
  • Bachelors Degree is preferred

Personal Traits / Attributes

  • Eager to learn and excited to be part of an ever-changing work environment
  • Ability to work independently AND as a member of a team
  • Strong Communication Skills

Submit resume AND film samples to careers@yogainternational.com

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